Fashion Trends : Analysis and Forecasting

Fashion Trends : Analysis and Forecasting

Description

This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development. Fashion Trends: Analysis and Forecasting covers a wide range of key topics, such as the impact of fashion consumption on the environment, economic development, and socio-cultural change, as well as the impact of social responsibility and the digital consumer on current fashion trends.

Designed to aid teaching and learning, each chapter includes key words, summaries, engaging case studies, discussion questions, and suggested class activities. Using this book as a guide, students will develop an understanding of the process, methods, and influence of trend analysis and forecasting for the fashion business, and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design.


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Details

Author(s)
Eundeok Kim, Ann Marie Fiore, Hyejeong Kim
Format
Paperback | 192 pages
Dimensions
172 x 244 x 12.7mm | 317g
Publication date
22 Nov 2011
Publisher
Bloomsbury Publishing PLC
Imprint
Berg Publishers
Publication City/Country
London, United Kingdom
Language
English
Illustrations note
35 bw illus
ISBN10
1847882935
ISBN13
9781847882936
Bestsellers rank
465,538